Two of the largest U.S. fueling station chains are adopting technology that separates the act of pumping gas from the transaction — and in the process, enabling that the purchase of fuel to become a gateway to in-car shopping
Shell has connected its fuel stations to Uconnect Market, Fiat Chrysler’s in-vehicle commerce platform. Shell will support payments through Uconnect, allowing drivers to locate stations and authorize a fueling charge before they fill up. The Uconnect Market launched in 2019 to support an in-car digital wallet and links to food, gas and other services with a goal of having all FCA cars web-connected by 2023.
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