Once considered a strictly U.S. shopping holiday, but now “celebrated” around the world, Black Friday and Cyber Monday represent two of the most important business days for retailers. And, with some of the most respected industry pundits, such as Deloitte, forecasting that Cyber Monday sales might approach Black Friday sales this year, IT and business professionals at both brick-and-mortar stores and e-tailers are feeling the pressure. That’s because they now understand that even though bargains will likely attract the attention of many consumers this holiday shopping season, the entire customer experience (CX) will truly win or lose them for the long term.Read more
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