Black Friday and Cyber Monday are traditionally two of the most important days of the year for retailers. And, while bargains will likely attract the attention of many consumers this holiday shopping season, the entire customer experience (CX) will truly win or lose them.
The path to achieving this goal, not surprisingly, lies in technology. But it isn’t always obvious which technology platform will be the most helpful in this regard, and it is often harder for smaller businesses.
Our president and founder, Cliff Duffey, discusses how an agile SD-WAN platform can grow a business by streamlining digital transformation and increasing customer engagement. Cliff also explores how retailers can compete more effectively by quickly rolling-out compelling apps and services to attract new customers both online and off—all while watching their revenues grow.
Read the full article here: How Smaller Retailers Can Level the Playing Field on Black Friday and Cyber Monday