Digital transformation is everywhere, particularly as it relates to today’s innovative applications. It has become a key driver in changing the way we shop and what it means to be a consumer. That’s why retailers around the globe are focused on delivering better customer experiences and integrating digital channels across every stage of the customer journey. However, the prospect of digital transformation for smaller retailers (and convenience stores in particular) often raises the traditional concerns about security, cost, or a lack of skilled IT staff — leading to the feeling that it’s just too daunting to undertake. Our very own Michael Cabra answers the question posed by many small retailers
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