It was a bit warm outside in Scottsdale this week, but things were even hotter inside at the annual Retail Executive Summit, RES 2017. We gathered at the Four Seasons with execs, directors and managers from dozens of companies representing all types of retail outlets—from autos to zippers—to see how retail is evolving in the twenty-first century. And as usual, the agenda was packed with networking and sessions that kept the insights coming hot and heavy for three days.
Two sessions in particular resonated with our findings as we work with thousands of retail locations around the globe.
On Thursday, Scott Langdoc’s afternoon session turned up interesting insights into how retailers are integrating mobile into their unified commerce plans, including mobile payments, POS, sales associate tools, and in-store customer identification via Wi-Fi. We have found that retailers are increasingly embracing unified commerce, creating a seamless, personalized customer experience extending to mobile platforms and supported by enhanced security.
What’s more, many retailers are turning to secure, managed SD-WANs as a cost-effective infrastructure that natively provides defense-in-depth protection, automated configuration, and centralized management, retargeting legacy WAN expenditures to create a revenue-multiplier effect via their unified commerce strategy.
You can find out more about this strategy from our ebook SD-WAN FOR UNIFIED COMMERCE: Creating a Multiplier Effect with Secure, Managed Retail SD-WAN.
On Friday, Michael Lehman’s afternoon session on the power of localized retailing revealed some fascinating advantages that local stores are employing. As IT tools that used to be available only to those with an enterprise budget are now within the reach of “Main Street” retailers, the democratization of technology has empowered these small-footprint shops not only to survive, but to thrive.
We are seeing an equally fascinating shift in agility as a revolution in WAN technology has slashed the cost of supporting the network infrastructure to roll out remote locations. Now, national brands that have long been subject to costly satellite and MPLS-based links to brick-and-mortar stores are able to be as nimble as small and mid-sized retailers by cost-effectively turning up small-footprint locations and still deploy enterprise-grade security and apps using secure, managed SD-WAN.
You can find out more about this strategy from our ebook Enabling the Agile Omnichannel Store with Secure, Managed SD-WAN.
If you missed us at RES 2017, give us a call to learn more about how, despite what you might see in the headlines, the twenty-first century is stacking up to be a golden age for retailers of all sizes.