Executive Team | PDI Software

Jimmy Frangis

CEO

Douglas Henderson

Chief Sales Officer

Linnea Geiss

Chief Operating Officer

Nicole Wu

Chief Financial Officer

Thomas Wightman

SVP, Strategy and Corporate Development

Stacey Smotherman

Chief Legal Officer

Beth Strickland

Chief Human Resources Officer

Chris Berry

Chief Technology Officer

Drew Mize

EVP and GM, ERP Solutions

Brandon Logsdon

President and GM, Marketing Cloud and Fuel Pricing Solutions

Sid Gaitonde

SVP and GM, Logistics Solutions

Frank Brennan

SVP and GM, Global Services

Bethany Allee

SVP, Marketing

Nick Reising

VP, Corporate Development

Bethany Allee

SVP, Marketing

Bethany Allee is a results-driven executive with over 20 years of experience in key leadership roles, including President, Treasurer, and SVP of Marketing.

Allee has worked at iconic technology brands Broadcom and Brocade, as well as high-growth companies such as PDI, Cybera, NuView, and Powered. Her career focus is building high-tech market segments—she helped launch one that has reached several billion in annual revenues, along with three others in the $50+ million range.

Allee is best known for her strategic vision during market transitions and leadership in periods of cultural and transformational change. She is a Retail BrainTrust contributing author, a member of the NACS Strategy Committee, and one of CRN’s Women of the Channel.

Allee serves on the board of directors for Dress for Success, WISE4 Women, and Sound & Vision Social Club. In her spare time, she enjoys writing, volunteering with equality-driven organizations, and doting on her two children. After taking accelerated studies in Advertising at the University of Texas, Austin, she graduated in Interdisciplinary Studies from the University of Houston, Downtown.

Nick Reising

VP, Corporate Development

Nick joined PDI in 2017. He manages PDI’s corporate development execution. Nick is an experienced mergers and acquisitions (M&A) executive having closed more than 50 transactions over his career with Legacy Partners (acquired by FBR), Morgan Keegan (acquired by Raymond James) and NCR Corporation, including 13 acquisitions with PDI.

Frank Brennan

SVP and GM, Global Services

Frank Brennan joined PDI in 2018 and has over 17 years of experience in the software and services sector. Frank is responsible for global services and oversees consulting, operations, user education and customer success at PDI. Prior to joining PDI Frank held several leadership positions at NCR Corporation and Radiant Systems overseeing professional services. Frank holds a Master of Business Administration (MBA) from Georgia Tech.

Sid Gaitonde

SVP and GM, Logistics Solutions

Sid Gaitonde joined PDI in 2019. He manages our global Logistics Cloud Solutions business and hardware supply chain. Prior to joining PDI, he held multiple leadership roles at global companies, including General Electric, where he was director of products for their Transportation Logistics and Mining business. He brings over 15 years of global product and operations experience and has a proven track record of delivering new product innovations that help solve complex problems through technology. He holds a master’s degree in Industrial Engineering from the University of Florida.

Brandon Logsdon

President and GM, Marketing Cloud and Fuel Pricing Solutions

Brandon joined PDI in 2018. He oversees our Loyalty and Fuel Pricing solutions, in addition to our MarketLink and Data monetization services. Prior to PDI, Brandon served as Excentus’ President and CEO, and was the driving force behind the launch of the most successful national coalition marketing program in the U.S., the Fuel Rewards® program, as well as robust loyalty solutions for the convenience retail and grocery industries. Prior to joining Excentus in 2002, he held positions at GTE Internetworking, JPMorgan Chase and others. Brandon is a board member of the North Texas chapter of the Folds of Honor foundation.

Drew Mize

EVP and GM, ERP Solutions

Drew joined PDI in 2016. He oversees global product management for all Retail and Wholesale solutions, portfolio convergence and hardware technology. Prior to PDI, Drew was with Pinnacle for 11 years, serving multiple roles and was President at the time of PDI’s acquisition. Before Pinnacle, Drew was Vice President of TMI Services, Inc. of Fort Worth, TX for 10 years, where he led the convenience store technology division. He earned his B.B.A. degree in Marketing from the University of Texas at Arlington. Drew is currently the chairman of the NACS Supplier Board of Directors and is also a member of the NACS board.

Drew Mize

EVP and GM, ERP Solutions

Drew joined PDI in 2016. He oversees our global ERP business including retail convenience and wholesale solutions, in addition to our Point-of-Sale solutions. Prior to PDI, Drew was with Pinnacle for 11 years, serving multiple roles and was President at the time of PDI’s acquisition. Before Pinnacle, Drew was Vice President of TMI Services, Inc. of Fort Worth, TX for 10 years, where he led the convenience store technology division. He earned his B.B.A. degree in Marketing from the University of Texas at Arlington. Drew is a current member of the NACS Supplier Board of Directors, and is a former chairman of that Board. He is also a former member of the NACS Board of Directors.

Chris Berry

Chief Technology Officer

Chris Berry joined PDI in 2017 as CTO. She’s had a significant impact on the business including spearheading many initiatives, modernizing PDI’s internal infrastructure and processes, accelerating PDI’s cloud-based solutions, and unifying the global development team. In addition to her role as CTO, she oversees the PDI Security Solutions line of business, extending PDI’s capabilities in cloud security.

Chris has over 30 years of experience and is passionate about exploring the art-of-the-possible and fostering a culture of innovation. Prior to joining PDI, Chris was CTO for PeopleAdmin and SVP of Engineering at Accruent. Chris started her technology career in the United States Air Force in 1991 as a Software Developer.

Beth Strickland

Chief Human Resources Officer

Beth joined PDI in 2018 and is responsible for the Human Capital of PDI, including talent acquisition, compensation and benefits, talent development and employee engagement. Beth comes to PDI with more than 25 years’ experience in Human Resources and Total Rewards. She’s worked in private and publicly held companies with domestic and international employees in a variety of industries, having held leadership roles at nThrive, MedAssets, Children’s Healthcare of Atlanta, Turner Broadcasting System, and Randstad. Beth holds a B.B.A. in Risk Management and Insurance from the Terry College of Business at the University of Georgia and an M.B.A. from Mercer University.

Stacey Smotherman

Chief Legal Officer

Stacey joined PDI in 2018. She has global responsibility for PDI’s legal needs, including supporting acquisitions, expanding software intellectual property licensing, trademarks, and copyrights, as well as general governance and compliance. Before accepting her new role, Stacey served as Executive Vice President and General Counsel at Excentus Corporation since 2011. She is an accomplished attorney with more than 25 years of experience in corporate, intellectual property and technology law with multiple firms across the country. Stacey holds a BBA in Finance from the University of Oklahoma and a Juris Doctorate from Harvard Law School.

Thomas Wightman

SVP, Strategy and Corporate Development

Thomas Wightman joined PDI in 2018 as part of PDI’s acquisition of Excentus, and is responsible for strategic planning as well as strategic partnership and acquisition work. Thomas joined Excentus in 2007 and held several leadership roles before ultimately becoming the CFO. Before Excentus, Thomas spent over a decade in the Investment Management industry, holding positions at Carlson Capital and JPMorgan. He has over 25 years of experience in strategy development, M&A, and other corporate finance activities. Thomas holds a B.B.A. in Finance from Texas Christian University.

Nicole Wu

Chief Financial Officer

Nicole serves as PDI’s Chief Financial Officer and is responsible for overseeing the finance and accounting aspects of the business. Before joining PDI, Nicole was CFO at eVestment Inc. where she helped build a strong finance infrastructure for the business while delivering double-digit growth and operational excellence. Prior to that, she spent more than 15 years at GE serving in several leadership roles, including CFO of GE Transportation, Software and Solutions. Nicole holds a B.S. in Finance from Shanghai Jiao Tong University.

Linnea Geiss

Chief Operating Officer

Linnea joined PDI in 2018 and brings over 15 years of global experience spanning operations, investing, strategy and corporate development. Linnea oversees all product management and professional services operations and is responsible for developing and executing strategies and offerings to drive growth and competitive positioning across global markets.

Prior to joining PDI, Linnea served as an independent adviser to several private equity firms and management teams. She also spent several years in operating roles with Radiant Systems, as a venture capitalist with Arcapita and most recently served as head of Strategy and Corporate Development for NCR Corporation. Linnea is actively involved in the Atlanta community and serves on the Board of Directors for Venture Atlanta and re:Imagine/ATL.

Douglas Henderson

Chief Sales Officer

Douglas joined PDI in January 2017. Douglas has over 20 years of experience focused on building strong customer relationships in the convenience retail segment. Prior to joining PDI, Douglas served as the EVP of Global Sales for Kalibrate, where he helped build and lead their global sales organization across six continents. Previously, Douglas held increasingly responsible positions with Radiant Systems and NCR Corporation. He holds a B.A. in Economics from American University and an M.B.A. in Marketing from Vanderbilt University.

Jimmy Frangis

CEO

Jimmy joined PDI in 2016 and is responsible for setting the strategic vision and direction for the company. As CEO, he brings more than 20 years of experience in retail software. Prior to PDI, Jimmy served in various leadership positions at NCR Corporation, including vice president and general manager of the global petroleum and convenience retail business. Prior to joining NCR, he held multiple leadership positions at Radiant Systems. Jimmy began his career at Arthur Andersen. He holds a B.B.A. and an M.B.A. from the University of Georgia.