Cybera Blog

Current retail trends, specifically the steady increase in online revenue at the expense of brick-and-mortar revenue, might lead some of us to believe it’s an “online only” future. However, Scott Galloway, founder and CEO of L2, took a different stance. “Single-channel retail is dead, either online or brick-and-mortar. Only multi-channel retailers will survive.” To be absent from a channel is to be invisible to customers who prefer that channel. Far from being a dire picture of the future, this is actually good news for brick-and-mortar retailers…